https://www.direct-conversation.com/about daily 0.75 2022-11-04 https://www.direct-conversation.com/contact daily 0.75 2021-06-16 https://www.direct-conversation.com/portfolio daily 1.0 2022-11-04 https://www.direct-conversation.com/portfolio/specialists-hxgeb monthly 0.5 2021-01-08 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/4d95dc63-4a8e-4732-bea9-cb0f05cf089b/Screen+Shot+2022-01-24+at+17.17.47.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/dd843b74-c2ff-4f7c-a054-b68f9bb4482c/Screen+Shot+2022-02-01+at+12.06.01.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585267097058-24K54P3WYX5D7ZZN3M2L/Screen+Shot+2020-03-26+at+16.53.01.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585267106519-IXPLRSRK3ELGB7X544F4/Screen+Shot+2020-03-26+at+16.51.05.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585267115223-1ECJ0VYSV4OJKTI61AGK/Screen+Shot+2020-03-26+at+16.55.26.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585267656424-XHFWYM1S2KK603IMVJN1/Screen+Shot+2020-03-26+at+17.07.15.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585267869675-1A9X5LH368GEXFL2Y9NP/Screen+Shot+2020-03-26+at+17.10.49.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585279310415-A7AEM66OSID7AQ5TVM4Y/Screen+Shot+2020-03-26+at+20.21.27.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585282125419-MDWDAUYZ5TZMBQRSJFIK/Screen+Shot+2020-03-26+at+21.07.55.png Portfolio - Brands https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585282126030-7I063OWLWQA94KBBC8XU/Screen+Shot+2020-03-26+at+21.04.50.png Portfolio - Brands https://www.direct-conversation.com/portfolio/journalism-wnbyb monthly 0.5 2020-04-15 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/d3e37d4c-d635-4ff9-9b77-def100bd53c0/Screen+Shot+2022-01-24+at+13.52.25.png Portfolio - Editorial - Local Journalism, San Francisco. 48hills.org is the official publication of the non-profit San Francisco Progressive Media Center. Local journalism puts the welfare of its community front and centre. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585346103901-YXTY1ABCO8SXJPDBBKPI/BeFunky-collage+%281%29.jpg Portfolio - Editorial - B2B Trade magazines. Whatever it is, the way you tell your story online can make all the difference Here is the City. (Please note, these were articles commissioned by the BWC and published by the HITC Editors.) Politics and Economics What will banking in the future look like? Are you resilient to Brexit Lifestyle and Tech Witness the Fitness How to stop Tech Hijacking your health Diabetes the modern Epidemic Anxiety, a male problem? https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/77eed07f-404b-4127-95c4-85d42b8734f4/Screen+Shot+2022-01-24+at+18.45.48.png Portfolio - Editorial https://www.direct-conversation.com/portfolio/sackett-woodworking-3nhjh monthly 0.5 2020-04-14 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585180891734-UI2PVCPUA6SYJGYAB54D/19396905_10102127832304169_5358962599688426606_n+copy.jpg Portfolio - Comedy writing. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585181135951-9U7F3PMBG6OSG5P1YO8N/SeriousfacePNG_A3.png Portfolio - Comedy writing. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585269426481-HK14805AEXWEN1IBJPCZ/Screen%2BShot%2B2018-01-12%2Bat%2B13.28.47.png Portfolio - Comedy writing. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1585269533861-S5LM6P80OJQ0WQ2H7BBY/Smashcat_press_16+%281%29.jpg Portfolio - Comedy writing. https://www.direct-conversation.com/portfolio/5past-watches-xmc87 monthly 0.5 2020-04-14 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613772510819-YU173L9MS4SOGGKKE5CX/Screen+Shot+2021-02-19+at+14.02.46.png Portfolio - Scripted Content - The Outsiders BBC2 . Selected along with other up and coming Welsh writers to write a musical comedy pilot for BBC 2. This was a BBC Writers Room project staring Morfydd Clark. . https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613774132848-UFH58VUJL2AOU1IMBLZA/Screen+Shot+2021-02-19+at+14.06.29.png Portfolio - Scripted Content - BBC Radio 4 Comedy Contributed topical and satricical comedy sketches for Flagship comedy programmes., Such as the Now Show, The News Quizz and NewsJack. It was my work as a contract writer that got me noticed by the BBC Writers Room. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1614028664442-I70SIF6J47UPQ6ULSHNC/BeFunky-collage5.jpg Portfolio - Scripted Content - Humor that works…not that unfunny agency stuff. A genuinely funny writer/copywriter, one that can connect with, and amuse your audience - I know what’s funny. I have worked as a professional comedy writer for stand up comics and on various light entertainment formats for over a decade. I have contributed material for panellists punched up scripts of all types, and I have even appeared as myself making the jokes. https://www.direct-conversation.com/portfolio/new-portfolio-item monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/e555cd5b-3158-40de-971d-2bc552375fe6/Screen+Shot+2022-07-06+at+10.17.15.png Portfolio - UX Design. - Millie Clinic Launch consultancy for healthcare startup. Edtiting and shaping initial TOV and brand Guidlines. Consultancy on nomenclature and beta versions of site. SEO Consultancy and set up of software tools. Creation of initial blog post and advice on best SEO practices for google rankings https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613944625393-8EHO5M9D6VQHOZ9AZXZL/Screen+Shot+2021-02-21+at+11.33.59.png Portfolio - UX Design. - Modern Health . UX writing and information architecture. Modern Health is mental health benefits platform that provides meditations and programmes as well as app-based telehealth and counselling. Mental Health and or indeed any medical app will often be used in moments of distress, Therefore the user journey must be crystal clear, Part of that clarity is achieved through open and insightful prose that steer away from sounding patronising or insensitive. You must keep the user's frame of mind at the centre of anything your write. My work with modern health was to standardise their brand TOV across their in-app programmes. I adjust not only for their brand voice but also for clarity and logic, often adjusting the clinical language of the experts for tone and ease of use. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613775598320-5C6PZOXF9GSDAKNHYJIZ/Screen+Shot+2021-02-19+at+14.58.57.png Portfolio - UX Design. - Yoyo Design. I worked for many years as a content specialist for Yoyo design, helping conceptualise pitches, producing SEO content for blogs, articles website copy and social media posts, all adhering to TOV & brand guidelines. Yoyo are award-winning leaders in the not-for-profit and charity sectors. Campaigns of note include RNLI, Team GB, England Athletics, Young Minds and Amnesty International. However, my favourite project was when they trusted me with their brand overhaul and complete site retool. https://www.direct-conversation.com/portfolio/producer monthly 0.5 2021-02-21 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613604370128-ETSLW07Y25IX2YKC3CLN/Screen+Shot+2021-02-17+at+14.08.53.png Portfolio - Producer - I recently produced a short doc Meet the QAnon Shaman for channel 4 News in the UK. I had the pleasure of collaborating with oscar-nominated Executive Producer Navine Mabro. The director and I worked with editors and engineers to remotely edited our short doc in time for a live broadcast as part of the UK’s inauguration coverage. The short doc currently has over 300k views on youtube. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613689431887-6YJYAZBGS5TJLSQ1SZM9/Screen+Shot+2021-02-18+at+14.57.55.png Portfolio - Producer - The BFI London Film Festival. Promos and concepts for the BFI London Film Festival . https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1614035606278-OLE0E71R5YT7L3LCJXLY/Screen+Shot+2021-02-22+at+15.12.09.png Portfolio - Producer - Make it stand out. Managed a design team to produce online content for the The Dark Night Rises digital pre release. Working solely from Nolan approved digital assets to repurposed them for different campaigns and platform. Christopher Nolan still signed off on everything, but of course. https://www.direct-conversation.com/portfolio/blogs-guides monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/216dfd3e-e1b8-4e34-b69b-cc62ab2daeeb/Screen+Shot+2022-11-04+at+11.15.57+AM.png Portfolio - Blogs & Guides. - Millie healthcare brand. Mille offers a tailored approach to prenatal, one that goes beyond medical box ticking to include comprehensive support, both emotional and social. Where you work with both a midwife and an OB-GYN. I worked with Millie to draw up their launch content calendar and pull together their brand strategy and guidelines. Inclusive of SEO strategy. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613944039840-D1BO9Q6UJEA40LPJ1D83/BeFunky-collage.jpg Portfolio - Blogs & Guides. - Hourly.io Writing guides about employers compensation insurance or tax law can be pretty dry stuff, Which is why I take a great deal of care to make all of my blogs and guides clear and enjoyable to read. My blogs for hourly.io immediately became the best performing on the site because of this approach. To SEO my blogs I use software called Clearscope which grades your articles according to readability and keyword usage. Usefully, it also shows you where your article sits in the google rankings. I always aim for it to be at the top. There are lots of great SEO tools out there and I am always up for learning new ones. https://images.squarespace-cdn.com/content/v1/5e42352d277db030d07c7e50/1613943902373-R0R7Y4I4C692SQSS4TZV/C5711890-1585345538681896large.jpg Portfolio - Blogs & Guides. - Blogs & Advertorial . My scripted comedy work and previous agency background prepared me well to be an entertaining guest blogger for a number of publications, where I produced byline and advertorial blog posts. I have written on a number of subjects beauty, healthy, tourism, sometimes with a direct CTA, or the plug would be hidden in the banner/ skyscraper ads. It was important that the audience did not feel they were being advertised to.